We are a nation and a world of texters, with no end in sight, but how
do you capitalize on the Mobile Revolution? Through the use of mobile
marketing, a business now has the opportunity to connect with their
prospective and existing customer base through the one device that is
connected to over 95% of US consumers, the mobile phone. Through SMS
messaging a business can start a conversation and stay connected in
real time. The iZigg 90210 Mobile Media Platform can be effectively
utilized by individuals, businesses, and organizations alike.
U.S. mobile advertising rose from $421 million in 2006 to $2.8
billion in 2007. (Source: emarketer)
* On a whole, mobile advertising is estimated to grow at an annual
average of 45% to reach $28.8 billion within the next 5 years.
* Additionally, over the next 5 years, 52% of major brands are
projected to spend 5% to 25% of entire ad budget on mobile marketing.
(Source: Visiongain – Mobile Advertising And Marketing 2006 – 2011)
* There are twice as many active SMS users as active users of
email.
* 70% of Direct Marketing Association survey takers reacted to SMS
messages sent from suppliers, compared to only a 30% success rate for
email.
* Acquisition in this space has been extremely active over the
past 6 months; Quattro Wireless (Acquired by Apple for $275M), AdMob
(Acquired by Google for $750M).
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